LOGO & BRANDING
LODESTAR: I created this simple text logo with an integrated star feature for an addiction treatment organization started by a friend.
EXTREEME: Dangerous tree removal client logo by referral.
MAD DOC: A character logo for a brand of cannabis products from Upwork.
AMERICAN CONTRACTING: A broad basic design for a contracting client by referral.
J&S BLING KINGS AND MORE, LLC: A brick and mortar retail location client with a strong social media presence built on the personalities of it's owners. I particularly enjoyed being able to integrate my love of illustration in this logo.
What is a LOGO?
Why Have A LOGO?
Logo by unknown artist, animated by Bugged Out Designs.
CLIENT: FINAO CBD, a CBD oil product packaging business that came to me as a referral from a previous client.
THE BRIEF: This client had an opportunity to start a CBD product packaging business and was seeking a logo and branding without any real preferences in direction.
OBSTACLE: The client hadn't yet identified who his ideal customer would be. Without knowing who his audience would be it was unclear how to speak to potential customers or what images would communicate best with them.
SOLUTION: With effective leading questions I helped the client identify his ideal consumer demographic as discerning, health conscious professionals. Keywords from my notes included; ESTABLISHED, CLASSIC, HEALTHY, THE BEST, ACHIEVEMENT and SUCCESS
The lyre logo pulls from Greek and Roman Mythology as a symbol that relates well to the client's ideals. I went with a color palette that feels earthy, warm, and soothing. The font selection supports the classic tone and feeling of the brand being timeless and endearing.
I created a sample product mock up, provided several iterations or variations on the logo, established a unique color palette and selected a complimentary font, and finally prepared a video and poster that tells the story of the logo in the context of the business as potential marketing assets.
Brand Identity & style
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. It's important to have consistency in branding or else you dilute your own presence in the marketplace. Get a brand identity package that is comprehensive and includes a marketing strategy to communicate what sets you out from the crowd! Get it BUGGED OUT!